Burton’s unveils Maryland cookies sharing pouches

Maryland Cookies is extending its range with two new sharing pouches to appeal to shoppers having a night in.

Available to convenience retailers from mid-February, Choc Chip and Choc Chip Caramel come in 120g packs, RRP £1.49.

The launch will be promoted by digital activity. Retailers can promote the range with new PoS.

David Costello, head of category and shopper management at Burton’s Biscuit Company, said: “Biscuit shoppers are highly impulsive and are increasingly looking for an indulgent evening treat that can be shared with family or friends at home.”