Burton’s Biscuit Company adds two new price-marked packs

Retailers looking to capitalise on the growing trend towards salty and sweet flavours can do so with two new price-marked packs from Burton’s Biscuit Company.

Cadbury Fingers Salted Caramel Crunch and Salted Peanut Crunch are available in £1.29 PMPs.

The launch coincides with Burton’s reducing its case sizes from 24 to 12 to help free up retailer’s cash flow, as well as introducing a new pack design to increase standout on-shelf.

David Costello, head of customer category management for Burton’s Biscuit Company, said: “The combination of smaller case sizes, price alignment and new products will make the brand more accessible to impulse retailers.”