Bulmers is showing the colour of its money – and its product range – in a huge marketing campaign that includes TV, press, digital and outdoor advertising between now and September.
The ‘Bulmers Live Colourful’ press and outdoor ads appeared during Easter, followed by TV commercial ‘Shine’.
The ad communicates how Bulmers is the catalyst to colourful, fun nights with friends, showing groups of people enjoying the range of five Bulmers ciders.
Bulmers became the UK’s number 1 modern cider in 2013.
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