In a first for the brand, Budgens has launched an own-label Christmas range, which includes a selection of cakes, puddings and mince pies.

The range is available to Budgens retailers now and includes a Cranberry Orange & White Chocolate Madeira Cake, Winter Spiced Apple Cake, Cream Liqueur Pudding, Traditional Christmas Pudding, Not Topped Fruit Cake, Classic Christmas Cake and Six Mince Pies.

The designs of the range matches Budgens’ Christmas PoS materials and in-store decorations.

Mike Baker, Budgens Director, said the range has already received a positive response from retailers.

“We’re delighted to launch our own-brand Christmas range, we’ve worked hard to develop a delicious range of cakes, puddings and mince pies and we’re confident they’ll be really popular,” he added.