Britvic Soft Drinks is helping sales bloom this summer by launching limited-edition J2O Garden Rose.

Available in 4x275ml bottles, RRP £4.39, J2O Garden Rose is supported by social media activity. PoS is also available to retailers.

Jonathan Gatward, GB marketing director for Britvic Soft Drinks, said: “We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing ones.”