Britvic rolls out Robinsons rebrand

The rebrand, featuring a simplified design and fresh fruit imagery, is happening across core squash, Fruit & Barley, Benefits and Minis ranges

Britvic is rolling out a rebrand across its Robinsons brand, including core squash, Fruit & Barley, Benefits and Minis ranges.

The rebranded packs feature a simplified design with bold colours and sliced fruit.

These help reinforce the inclusion of real fruit and refreshment in each bottle, according to the supplier.

The rebrand comes as Robinsons has a retail sales value of nearly £200m, and is bought by nearly half of all UK households.

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