Tango and Pepsi Max have experienced a “standout performance” in Great Britain over the last six months, according to Britvic’s latest results.

The drinks supplier published its interim trading update earlier this week, for the past six months, ending 31 March. It stated that consumer demand for brands remains strong and that its Tango drink revenues were up by 39.7%.

Pepsi Max has continued to lead the category growth in cola, with taste challenge results showing that 70% of consumers prefer its taste.

Elsewhere, Britvic also announced plans to roll out a rebrand of Robinsons, as well as several activations for J20 and Pepsi Max later this summer. 

CEO Simon Litherland, said: “We have delivered an excellent start to the year, making great progress on our People, Planet and Performance measures. Our continued focus on lower calorie, healthier drinks has resulted in some standout performances, including Pepsi MAX and Tango in Great Britain as well as Ballygowan ‘Hint of Fruit’ in Ireland.”

Britvic also saw positive results across all key performance targets with revenue in Great Britain’s retail channel up by 9.7%.

Overall, revenue increased by 7.9% from £719.3m in the last six months ending 31 March 2022 to £794m this year. Profit after tax also jumped by 21.2% from £45.9m last year to £54.4m this year.

Litherland added: “We have successfully mitigated the impact of the challenging inflationary environment, while continuing to offer consumers great quality and value at affordable prices. Looking ahead, we will be activating a series of exciting marketing and innovation campaigns this summer.

“We have a fantastic portfolio, a well-invested business, and a very talented team, so I am confident that we will continue to make further strong progress this year and beyond, creating value for all our stakeholders.”

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