Britvic is getting juicy by launching a new Robinsons Fruit Shoot range and rolling out redesigned packaging.

Juiced is available in three different flavours, Apple & Pear, Strawberry & Raspberry and Orange & Pineapple, and is sweetened with fruit. It is available in multipacks of six 200ml bottles.

Revamped packaging is rolling out on the whole Robinsons Fruit Shoot range, which will be backed by a £3.5m marketing campaign. Using the strapling “It’s my thing”, it will include TV advertising and kicks off at the end of March.