Britvic is expanding its Tango range with Tango Editions, a rotational series of sugar-free drinks.
The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans.
Britvic says the new launch is well positioned to drive sales with a distinct pink colour and bold pack design.
It comes as Tango has a retail sales value of more than £52m after growing by 13.1% compared to last year. The brand’s sugar-free flavours represent a third of its sales.
Tango Dark Berry sugar-free launched by Britvic
Tango’s last sugar-free release, Dark Berry, has added £8m to the soft drinks category since launching in March 2021.
Phil Sanders, out-of-home commercial director at Britvic, said: “We know that convenience shoppers are constantly looking for something new to try, particularly in the fruit carbs category. This is exactly why we have developed the Tango Editions range – to disrupt consumers through the introduction of a rotational flavour series which combines bold tastes, bold liquids and bold pack designs.
“Introducing no-sugar products without compromising on taste is exactly what shoppers have come to expect, with nine out of 10 saying that flavour and taste are important considerations when choosing a soft drink, and seven out of 10 saying that sugar content or lack thereof is important. Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks, so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.”
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