Britvic is relaunching its R White’s lemonade brand

Britvic is relaunching its R White’s lemonade brand with three flavours that are exempt from the proposed soft drinks levy.

Available in Traditionally Cloudy, Raspberry and Pear & Elderflower flavours, the range comes in single 330ml cans, as well as multipacks of six and 24 in price-marked and non-price-marked packs.

The flavours are available to stock now and contain 3.9g of sugar per 100ml. The relaunch will be backed by a £2m campaign in March.

Kevin McNair, marketing director at Britvic, said: “The lemonade category has evolved considerably since R White’s lemonade was first made in 1845 and flavours are now driving the growth.”