Brioche Pasquier has launched two new on-pack promotions in partnership with upcoming film Minions: The Rise of Gru.

The promotions, which launches on 1 July alongside the film and runs until 30 September, will appear across the supplier’s Brioche Rolls and Pitch brioche snacks.

The supplier is giving customers who buy Brioche Rolls the chance to win a retro party bundle containing a karaoke machine, space lava projector, mirror ball, Bluetooth suitcase turntable, vinyl records, a Nintendo Classic Console with games, space hoppers, a fondue set and a party food delivery.

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Meanwhile, buyers of Pitch brioche snacks have the chance to win a two-night family glamping adventure for four, including £150 travel allowance, £150 family activity allowance, a selection of retro games, a Roberts Revival DAB radio and a pet rock.

Both promotions also include 2,000 instant win Minion prizes, including stationery, tote bags, water bottles, backpacks, lunch bags, craft sets, umbrellas and more.

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Promotional packs of Brioche Rolls will have a sticker containing a unique code, which directs customers to a dedicated competition microsite to enter and find out instantly if they have won.

Customers enter from packs of Pitch by entering the batch code on the back of the pack.

The supplier will support the promotions with a marketing campaign including in-store activity, sampling, digital and social media advertising, and a 16-week social media campaign running across Brioche Pasquier’s Facebook, Instagram and Twitter accounts.

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