BrewDog has launched a guarantee across its core range of beers that offers shoppers the chance to claim back the full price of a pack if they are not satisfied.

The BrewDog Guarantee will be available across four-packs of Punk IPA, Lost Lager, Hazy Jane, Elvis Juice and Planet Pale. It will be available to convenience and wholesale following a launch in Asda this week.

Unsatisfied shoppers can follow on-pack instructions to visit a dedicated website where they can upload their proof of purchase along with a 15-word statement saying why they did not like the product.

BrewDog launches Planet Pale ale

The supplier aims to pay out all refunds within 14 days, with final claims to be made by 22 May.

It is supporting the guarantee with in-store PoS, out-of-home advertising, and paid social media and digital activity with the tagline ‘Love our beer or your money back’.

The guarantee comes as craft beer is currently the best-performing beer category in the off-trade, growing faster than ale, stout, cider, perry and lager, with BrewDog the market leader.

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