BrewDog has launched its ‘Access all areas’ promotion, giving customers the chance to win various prizes.

Until 31 October, promotional packs of certain BrewDog lines will be available with a QR code for customers to scan to enter into a free prize draw.

Participating packs include: four-packs of Punk IPA, Hazy Jane, Lost Lager and Punk AF; 10-packs of Lost Lager’ 12-packs of Punk IPA and Hazy Jane; and the Mixed Eight Pack.

Prizes include bar tabs at BrewDog bars, free beer, subscriptions to BrewDog and Friends, vouchers, t-shirts and glassware. There are more than 13,000 prizes up for grabs.

BrewDog launches money-back guarantee across core lines

Alex Dullard, head of customer marketing at BrewDog, said: “We want to reward our customers for their continued loyalty, whilst also driving trial with new shoppers. That’s why we are launching ‘Access all areas’ – the biggest giveaway we have ever done, available to customers on our hero packs across all areas of our business, from grocery to convenience as well as on-trade.

“With a simple entry mechanic, thousands of great prizes on offer and a widespread marketing campaign, we’re hoping the promotion will help drive overall footfall and beer sales for our customers, throughout the remainder of the summer and into the Autumn.

“It also provides an ideal opportunity to reach additional shoppers with the busy August bank holiday approaching.”

BrewDog is supporting the campaign from mid-August with in-store, digital and out-of-home advertising.

Read more product news