Gum with a boost
Blockhead’s two new gum ranges, Energy Gum and Vitamin Gum, are aimed at adults in need of an immediate and convenient energy or vitamin boost.
KitKat has it all salted
Nestlé Confectionery’s KitKat has added a Salted Caramel Fudge bar to its KitKat Chunky range. It has an RRP of 65p.
Calorie-conscious cakes
General Mills has launched Cake Bars to its Fibre One range in two flavours, Triple Choc and Carrot Cake, each containing 90 calories per bar.
Celebratory biscuits
Pladis’ 2018 Christmas campaign ‘Merry Biscuits Everyone’ ties in with the launch of its seasonal products and Christmas makeover of sweet and savoury favourites.
Mixing it up
Mars Wrigley Confectionery is expanding its portfolio with the addition of Starburst Fruity Mixies 24-pellet pack, which has an RRP of 49p.
Weetabix summer giveaway
Weetabix On The Go Kids has joined up with Activate Camps to give away 5,000 cartons to children throughout the summer holidays.
Softies shake-up
Tangerine Confectionery is adding to its Softies range with the introduction of three new variants: Dip Dab, Refreshers and Fruit Salad Minis.
Beer on the big screen
Heineken’s craft-inspired beer, Maltsmiths, is on TV for the first time as part of a new £4.5m campaign for the brand.
New Old El Paso kits
Old El Paso is expanding its Meal Kit range with three premium variants to tap into demand for convenient, restaurant-quality meals at home.
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