Top tips:

Customers first:

All stores are different and when you know a rep’s advice won’t work for your shoppers, don’t change it just to please them, Julie says. She highlights large bottles of cider she keeps chilled despite, being told not to.

Shout about the store:

Julie is in the process of organising a picture of the under-10s football team the store sponsors so she can publicise the great work they do in the local press.

Know when to compete:

The combination of a weekly produce market and Lidl being cheaper on fruit & veg means Julie keeps her own fruit & veg simple to minimise waste.