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Innovation and adaptation are key for Baz Jethwa’s new suburban store

Baz Jethwa’s new suburban store offers more opportunities for innovation than he first expected. He tells Alex Yau how learning about his customer base has helped him adapt his offer

Baz Jethwa’s new suburban store offers more opportunities for innovation than he first expected. He tells Alex Yau how learning about his customer base has helped him adapt his offer

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