Daniel Cock – Premier, Whitstone

Daniel Cock believes in keeping his customers happy and his philosophy is ‘nothing is too much trouble’.
Availability is important ‘so we try and ensure that we have the range and the availability for what our customers want to buy. We try and keep our shop in tip top condition and we have very high standards. If a customer is looking for something, we will help them find it and if we do not have it in stock, give them alternative suggestions. We have put in another till so people aren’t kept waiting during busy periods in the shop. We also know most of our customers personally so we take the time to chat with them.
We spend a lot of time and money getting customers into the shop through promotions and marketing. So when they are in the shop, we want to surpass their expectations. We appreciate and value the fact that they have chosen to shop here so we want them to feel valued too,’ says Mr Cock.
Knowing many of his customers personally means that when he hasn’t seen a regular customer in his shop for a while, he will visit them to check if they are okay and see if they need something from the shop.