Bmorelocal retailer working on loyalty scheme to attract early trade to new store

New Bmorelocal retailer Wanda Winchester told RN she is working with Blakemore Wholesale to develop a bespoke shopper loyalty scheme as part of early plans for her store.

Mrs Winchester and her husband Marc reopened their Swansea convenience store this Friday under the new fascia, which is being promoted as a premium concept centred on fresh, chilled and food-to-go. The first Bmorelocal store opened in Grimsby last Saturday.

Speaking to RN, Mrs Winchester said the new symbol group presented a “fantastic opportunity” for convenience retailers.

She added: “We’re just putting in the final touches but we’re already talking to Blakemore to see if we can introduce a loyalty scheme for shoppers in the near future.”

Meanwhile, Blakemore’s Fine Foods division announced it has updated its ‘Best of British’ alcohol catalogue offering a number of new premium beers, ciders, wines and spirits to retailers.

The brochure will allow store owners to choose from more than 470 products from 75 different local suppliers.