Magners Irish Cider has launched an on-pack promotion with the tagline ‘Your Summer Vibe Starts Now’.

The promotion is running until 31 June across 568ml bottles and multipacks and gives adult shoppers the chance to win a prize every 60 minutes by scanning a QR code.

Prizes include a trip to Belsonic Festival in Belfast, Ticketmaster vouchers and branded summer goodies including hats, crocs and hammocks.

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Iain Telfod, senior brand manager at Magners, said: “Although Magners is enjoyed throughout the year, we know the UK’s original Irish Cider and its crisp and refreshing taste is synonymous with Summer.

“Our ‘Your Summer Vibe Starts Now’ promotion offers our loyal customers an opportunity to win a host of incredible prizes early in the cider season, to stir their enthusiasm for summer.”

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