Children’s yogurt brand, Yoplait, has unveiled a new campaign to highlight the importance of calcium and vitamin D.

The campaign spans out-of-home advertising, social, digital, influencer activity and sampling.

It comes weeks after the publication of a new report commissioned by the brand that addresses the decline of calcium intake and rise in vitamin D deficiencies among children.

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The campaign therefore reinstates the importance of dairy products in supporting children’s bone growth and development.

It features TV presenter Jodie Gibson and her son. Ewa Moxham, head of marketing at Yoplait, said the campaign is aimed at educating consumers on the nutritional value of kids’ yogurts and challenging misconceptions that have been ‘damaging’ to the category.

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