• Product: Yazoo Inspirations range
• Supplier: FrieslandCampina UK
• RRP: £1.50
• Available: now

Yazoo has launched a new Inspirations milkshake range in Birthday Cake and Caramel Blondie varieties, aiming to inspire incremental growth.

Available in wholesale and grocery now, the range has been developed to capitalise on growing consumer demand for indulgent on-the-go treats. Additionally, sales of dairy drinks are up by 28.4%year on year, while Yazoo sells two bottles every second across the UK.

Each variety carries a £1.50 RRP and is available in cases of 12. They are packaged in 100% recycled rPET and have peelable sleeves and tethered caps for easy recycling.

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The results of consumer testing found that two-thirds of people felt these flavours were unique to the market, and a purchase intent of 82%.

“Yazoo has always been about delivering delicious and convenient milk flavoured drinks that consumers love,” said Gabriella Sudall, marketing manager at FrieslandCampina UK. “With our new Yazoo Inspirations range, we’re taking that to the next level.

“These unique flavours, inspired by popular treats, offer retailers a fantastic opportunity to tap into the growing demand for indulgent, on-the-go options and drive incremental sales. We’re confident that Birthday Cake and Caramel Blondie will be a hit with both existing Yazoo fans and new customers alike.”

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