FrieslandCampina has released a new marketing campaign for its range of Yazoo drinks.

From July-August 2023, Yazoo TV adverts will broadcast on ITV, ITV2, ITVBe, Sky channels and Channel 4. Advertisements will also air alongside the TV show Love Island to boost engagement.

The campaign is set to reach 67.6% of adults in the UK and will be amplified across Yazoo’s social media channels. With an investment of £3m, it is the brand’s largest investment yet in TV marketing.

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Across TikTok, the brand will encourage followers to participate in a lip-syncing trend using Yazoo bottles.

Maren Fuhrich, brand manager at Yazoo, said: “Summer is a notoriously busy season for flavoured milk drink sales.

“With Yazoo on TV screens in millions of homes across the nation the brand will be more visible than ever before.”

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