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 Product News/Milk/Soft Drinks

Yazoo launches biggest ever campaign for Thick N’ Creamy

Yazoo is currently the leader of the flavoured milk market, with a 26.8% share and a brand value of £79.9m

yazoo

FrieslandCampina has unveiled a £6m marketing campaign for Yazoo, its largest ever spend at double its outlay in 2023.

From now until 1 July, the campaign is spearheaded by a TV advert that focuses on its new Thick N’ Creamy range.

Core Yazoo range gets packaging update

It is airing across ITV, ITV2, ITVBe, Sky channels and Channel 4, as well as VoD and social media on TikTok and YouTube.

The campaign is set to reach 93% of 16-54 year olds in the UK. It comes as Yazoo is currently the leader of the flavoured milk market, with a 26.8% share and a brand value of £79.9m.

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