FrieslandCampina has unveiled a £6m marketing campaign for Yazoo, its largest ever spend at double its outlay in 2023.
From now until 1 July, the campaign is spearheaded by a TV advert that focuses on its new Thick N’ Creamy range.
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It is airing across ITV, ITV2, ITVBe, Sky channels and Channel 4, as well as VoD and social media on TikTok and YouTube.
The campaign is set to reach 93% of 16-54 year olds in the UK. It comes as Yazoo is currently the leader of the flavoured milk market, with a 26.8% share and a brand value of £79.9m.
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