XQS nicotine pouch brand launches fruity flavour trio

• Product: XQS Raspberry Blackcurrant, Strawberry Kiwi, Berrynana Twist
• Supplier: Scandinavian Tobacco Group UK
• Nicotine strength: 8mg
• RRP: £5.50
• Available: now

Scandinavian Tobacco Group UK (STG UK) has added three fruity varieties to its XQS nicotine pouch range: Raspberry Blackcurrant, Strawberry Kiwi and Berrynana Twist.

Fruity flavours are a growing trend within nicotine pouches and the three flavours each have a nicotine strenght of 8mg.

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The launch comes as nicotine pouches have seen 79% annual volume growth to be worth just under £136m, not including online sales. STG UK anticipates a further sales boost when the disposable-vapes ban comes into effect in June.

STG UK’s head of marketing Prianka Jhingan said the supplier’s sales force would visit stores around the UK to encourage stocking the lines and offer a new countertop merchandising unit to display them.

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