Welsh brewer Wrexham Lager Beer Co has secured a listing with United Wholesale Grocers, its first wholesale listing in Scotland.

The listing will take effect in mid-October, seeing Wrexham Lager 440ml Export cans and Wrexham Lager 440ml cans distributed to some symbol stores in Scotland as well as supplied to independent United customers across the country.

It marks Wrexham Lager’s first official entry into the Scottish off-trade. Founded in 1882, the brewer claims to be the oldest lager brewery in Great Britain, and has seen incremental growth since the launch of the ‘Welcome to Wrexham’ series on Disney+.

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James Wright, CEO of the Wrexham Lager Beer Co, said: “As another key market in our expansion strategy, this opportunity allows us to bring our rich brewing heritage and premium lager to a wider audience. We’re delighted The Wrexham Lager Beer Co will be available to buy from stores which have been serving communities for decades.

“The team has worked incredibly hard this year and our ambitious expansion plan is going from strength to strength. It’s a fantastic achievement to be supplying the convenience sector and distributing with United Wholesale Grocers.

“[Trading director] Waqas Badar and [managing director] Amaan Ramzan from the team have been very supportive of our brand and we look forward to continuing this relationship. Expanding into the off-trade sector is a key part of our growth strategy, and we’re delighted to take this significant step forward.”

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