Wray’s 43 rum gets exclusive convenience launch through Booker

The new rum from Wray & Nephew has a lower ABV than the original variety and a sweeter flavour profile

wray's 43
  • Product: Wray’s 43
  • Supplier: J. Wray & Nephew
  • ABV: 43%
  • RRP: £25
  • Available: Booker

Jamaican rum supplier J. Wray & Nephew has launched Wray’s 43, its first-ever new rum launch in the UK, available exclusively to convenience stores from Booker.

The limited-edition release is a blend of unaged Jamaica white rum with notes of rich fruits, charred pineapple, and molasses.

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Its 43% ABV is lower than the 63% of Wray & Nephew Overproof.

The supplier recommends pairing it with mixers such as pineapple juice, ginger ale or coconut water.

David Morrison, deputy master blender at J. Wray & Nephew, said: “The launch of Wray’s 43 is an exciting new exploration for us. We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaica rum whilst staying true to the product’s authenticity.”

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