Walkers is rolling out limited-edition Halloween-themed packaging across select packs of Wotsits Crunchy, Wotsits Giants and Monster Munch.

The supplier hopes to capitalise on social occasions during Halloween. Last year, sales of extruded snacks saw a sales uplift of 7% during Halloween compared to the 2023 average.

Available until 1 November, the packaging appears across a range of formats including £1.25 price-marked packs, larger sharing packs and multipacks.

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Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said: “Halloween is a time to have fun and get people together, and our new limited-edition Halloween packs help shoppers get into the spooky spirit. For retailers, the limited-edition packaging is perfect for making a real impact in store. The eye-catching designs and ‘Scarily Giant’ theme will grab shoppers’ attention and help to create an experience that gets both shoppers and retailers into the Halloween spirit.”

Walkers has also brought back its ‘Scarily Giant’ campaign for a second year, with a digital advertisement.

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