World of Sweets has become the exclusive distributor of Sneak Energy, a leading direct-to-consumer energy drinks brand.

The distributor will stock Sneak’s range of 500ml cans, including Tropikilla, Purple Storm, Raspberry Lemonade and Blizzard Lemonade.

Popular within the gaming community, Sneak is working with World of Sweets to expand its reach among Gen Z and millennial consumers, particularly those looking for functional offerings.

Sneak drinks have no sugar, added preservatives, refined sugars, artificial colours or flavours.

They contain natural caffeine, taurine, ginseng, choline and carnitine plus added B vitamins, which the supplier says helps with mental sharpness and focus.

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World of Sweets will also provide branded PoS to help retailers highlight their range.

World of Sweets brand manager Chris Smith said: “Since the brand launched five years ago, they’ve built a massive following online to become a popular online energy drink. Now is the time to take them to a wider audience with the World of Sweets distribution network.

“The brand’s already strong audience is highly engaged on its social channels with limited products selling out fast. They also have over 500,000 website visits per month. This is great news for retailers – an in-demand product will see customers heading to store.”

“The amazing and unique flavours, clean energy with no nasties and zero sugar makes this energy drink stand out from the crowd. Add to that the eye-catching can design and PoS, and it will be a product hard for customers to walk past without picking up. With an already engaged audience, the ability to be exciting and disruptive and in such a fast-growing category, this is a product retailers will want to stock.”

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