World of Sweets has partnered with confectionery manufacturer Zed Candy to distribute its Screamers Big Lick sour candy drink in the UK.

The range, which World of Sweets said was one of Zed Candy’s fastest-selling products when it launched in Ireland earlier this year, will be available via the distributor’s field sales channel and its Hancocks wholesale arm.

It is available in Purple Razz and Blue Razz varieties, each with an RRP of £1.

Chris Smith, partner brand manager at World of Sweets, said: “It’s always exciting to welcome a new brand into the World of Sweets portfolio. Zed Candy sits perfectly alongside our other candy partners to offer customers choice and an ever growing range of confectionery products.

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“Zed Candy is an innovator and its unique range of candy at pocket money prices is perfect for its target consumers and budget conscious customers which still want to enjoy a confectionery treat without spending a fortune.

“The brand has a growing product range – more new products are due to launch soon – and we’re looking forward to introducing them to candy loving customers.”

A recent TikTok campaign for Screamers Big Lick garnered more than 425,000 views, and the brand looks to build on this with more social media and influencer activity later this month.

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