World of Sweets launches Sweet Vibes brand

• Product: Sweet Vibes
• Supplier: World of Sweets
• Available: now

World of Sweets has launched the Sweet Vibes confectionery brand, which is aimed at a teenage audience.

The brand has launched with the Freakshake range, available in cups and bags.

Both formats come in Banana, Strawberry and Choc-a-Lot varieties. These consist of flavour mashups and quirkily designed sweets.

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Cups carry a £3.50 RRP, while bags are £1.25. The distributor says by offering these two formats, it gives retailers a choice depending on which format and price point suit their stores.

There are also PoS and merchandising solutions accompanying the launch of the brand, including shelf-edge strips and FSDUs.

The launch of the range follows on from World of Sweets’ Candy Realms range, which debuted last year.

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