• Product: Bonds London Share Bags
• Supplier: World of Sweets
• RRP: £1.25
• Available: Now

World of Sweets has teamed up with BAFTA-nominated actress Vicky McClure’s charity Our Dementia Choir, for a fundraising venture.

The partnership also celebrates the 130th anniversary of the brand Bonds of London, with the launch of a new sharing bag, comprising top-selling flavours including lemon sherberts, pear drops, butter mintoes and rhubarb and custard. The new packaging design will feature Our Dementia Choir’s logo, with 10% of profits going towards funding vital specialist support, equipment for community performances and transport for choir members. 

Retailers can purchase the bags in either price marked, or non-price marked packs, with an RRP of £1.25.

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Kathryn Hague, head of marketing at World of Sweets said: “The local connection is amazing, we have known about the charity since they formed in 2018 and it is so special to be able to connect with them on their project and to help fund vital transport and specialist support through sweet sales. 

“Bonds of London is celebrating its 130th Birthday this year, and focusing on some of the best-selling hardboiled sweets is a testament to nostalgia-loving customers who continue to repurchase sweets they have loved for years.

“We worked closely with Our Dementia Choir on a brand new packaging design for the four sweet bags and really hope customers will love the refreshed design. We really hope the sweets will help spread joy, just as Our Dementia Choir is able to do through their amazing work.”

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