- Product: Gumi Yumi Surprise
- Supplier: World of Sweets, Bobby’s
- RRP: TBC
- Available: August
World of Sweets and Bobby’s are the exclusive distributors of the new Gumi Yumi Surprise from Gumi Yumi.
The new confectionery offers a combination of sweet treat and premium novelty toy.
It is an egg-shaped candy in eight fruit-flavoured gummy strips, which can be unwrapped to reveal a surprise toy inside.
The eight flavours are: cherry, strawberry, orange, pineapple, lemon, green apple, blue raspberry and grape.
Gumi Yum Surprise has delivered strong results in existing markets. In the USA it was the number one new confectionery brand in Target USA at launch and in the top two per cent of all confectionery lines for 2024.
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In New Zealand, Gumi Yum gained a 15% market share in the sugar single novelty category and outsold Kinder in 80% of the stores stocking both ranges.
Gumi Yum Surprise has already built an impressive social media following, with around 4.3 million likes on TikTok, delivering viral content and strong consumer demand with novelty sweet fans. In 2024 it had over 250 million impressions on the channel.
Helen Bradshaw, director of sales and marketing at World of Sweets, said: “There’s already a massive buzz around this product and the brand as a whole. The interaction with customers via social media channels means consumers are eager to try – even if it’s not available in their country.
“This is great news for retailers in the UK who will be able to capitalise on this buzz and offer their customers this product.”
World of Sweets will be exhibiting the line at the forthcoming National Convenience Show ahead of its availability in August.
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