World of Sweets adds Clif products to healthier snacking range

World of Sweets has become the official UK distributor for American energy food brand Clif.

Clif, which is owned by Mondelez International, makes products aimed at providing functional nutrition made with plant-based protein.

Its products include Clif Bar, Clif Nut Butter Bars and Clif Bloks Energy Chews.

First launched in 1992, the Clif Bar is now the number one energy bar in the USA, and is worth $1.5bn (£1.2bn) globally.

It is available in Chocolate Chip, White Chocolate Macadamia Nut, Crunchy Peanut Butter, Blueberry Almond Crisp, Peanut Butter Banana with Dark Chocolate and Chocolate Almond Fudge varieties.

Clif Nut Butter Bars are available in Chocolate Chip & Peanut Butter, Chocolate & Peanut Butter and Peanut Butter variants.

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Meanwhile, Clif Bloks Energy Chews, which are designed for athletes, are available in caffeinated and non-caffeinated Strawberry, Mountain Berry, Tropical Punch and Black Cherry varieties.

Chris Smith, brand manager at World of Sweets, said: “Functional snacks are becoming increasingly popular with consumers who are balancing the key macros – carbs, protein and fats. They can also help customers make better dietary choices.

“Clif Bar is a clear choice for those looking for a protein and carbohydrate rich snack for energy and endurance, and for those who want to enjoy a healthier, nutritionally complete snack, using real food and simple ingredients. “The Clif Nut Butter Bars are also the perfect portable snack for active, busy lifestyles.”

James Hemmings, senior commercial director at Clif Europe, said: “Clif Bar and Mondelez are excited to work with a dynamic, future-thinking distribution partner like World of Sweets to drive the Clif brand in the UK in the important on-the-go and convenience channels. Using their extensive field team, covering over 55,000 customers and pioneering use of technology, together we will make Clif the energy bar brand of choice across the UK.”

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