Supplier: Weetabix Food Company

Product: Marvel Oaty Bars

RRP: £1 per pack

Weetabix has collaborated with Marvel to launch a new range of superhero inspired, HFSS-compliant children’s cereal bars.

The Marvel Oaty Bars are available in three flavours: White Chocolate, Milk Chocolate and Caramel. Each bar contains 3.2g of sugar per bar and has an RRP of £1.

Weetabix has designed each bar to feature one of the 15 favourite Marvel characters to inspire imaginative play. A QR code is featured on the side of each pack which enables consumers to access a Marvel superhero game.

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The bars are available at Asda with a wider rollout to convenience channels to follow.

Lou Vickers, head of challenger brands at Weetabix, said: “Navigating the challenges of school lunch boxes and acceptable snacks can be daunting for parents.

“Weetabix has always been a leading brand for HFSS-compliant family products, and this new collaboration with Marvel means we can now fuel the power of play, while assuring parents that they are making not only healthier, but also delicious choices for their children.”

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