World of Sweets has added a selection of Warheads theatre box formats to its American confectionery range.
New varieties from the sour candy brand include Galactic Mix Cubes, which contains black cubes containing Black Hole Cherry, Cosmic Punch and Rocket Raspberry flavours. They also turn the tongue black, which the distributor says will make them popular with children.
Also available in the format is Warheads Wedgies. These are wedge-shaped chewy sweets with a sour coating and fruity inside, available in Watermelon Punch, Pink Lemonade and Cherry Limeade flavours.
World of Sweets unveils new novelty lines from partner brands
Both 99g boxes carry a £2.50 RRP.
Chris Smith, partner brand manager at World of Sweets, said: “Each product is expected to be popular amongst customers as they all offer something different and unique. With Warheads being the leading sour candy brand in the USA, they’re definitely a must stock for retailers.
“The Galactic Cubes will be really popular amongst kids, the fact that they come in such a dark mysterious colour and change the colour of your tongue makes them really TikTok worthy – something youngsters are always on the lookout for!”
Warheads currently has a UK retail value of £4.7m, having grown by 132% annually.
Read more product news
Comments
This article doesn't have any comments yet, be the first!