• Products: Wall’s Haribo Push Up, Twister Mallow
• Supplier: Unilever
• RRP: £2 (Haribo Push Up), £1.60 (Twister Mallow)
• Available: now

Wall’s has launched two new HFSS-compliant ice creams, including a collaboration with Haribo to help drive ice cream sales.

The Haribo Push Up ice cream is available to convenience stores at an RRP of £2. It comes in a single stick format, combining vanilla ice cream, strawberry sauce and Haribo Goldbears.

Meanwhile, Twister Mallow –available at an RRP of £1.60 – combines raspberry and grape flavours with a creamy marshmallow swirl.

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 “We know innovation is the number one driver for category growth, so this year we are bringing shoppers and retailers new products that we hope will generate excitement and help boost ice cream sales,” said Emily Gooding, brand manager Wall’s at Unilever.

“Our role as a market leader is to expand ice cream into new occasions and create new formats that shoppers can enjoy all year round, and this innovation across Twister and our exciting collaboration with Haribo will deliver just that.”

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