Wall’s has revealed Deep Dish Pizza Pies, a fusion of pie and pizza, aimed at younger consumers and families.
The new range is available to the convenience channel now and includes two flavours: Three Cheese and Pepperoni, each with an RRP of £2.
The Deep Dish Pizza Pies feature classic pizza toppings in a pie format. The Three Cheese option blends extra mature cheddar, mozzarella, and Red Leicester, while the Pepperoni version includes tomato, cheddar, and pepperoni.
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Designed as a quick meal solution, the pies can be oven-baked or air-fried.
Jason Manley, brand director at The Compleat Food Group, home of Wall’s, said: “The typical Chilled Savoury Pastry shopper is older, so the category must become more relevant for younger consumers if it’s going to continue to grow.”
“The Wall’s Deep Dish Pizza Pie is ideal for satisfying hungry kids after school, as well as working well as an after-work snack or part of a larger dinner. Launching with two popular pizza toppings, we are confident they will be a hit, and we look forward to introducing more recipes in the new year,” he added.
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