Walkers is partnering with Warner Brothers on an on-pack promotion to mark the release of A Minecraft Movie.
The promotion and limited-edition packaging is running across Wotsits, Quavers and Monster Munch brands until 18 May.
Doritos partners with Minecraft on limited lines and on-pack promo
It gives shoppers the chance to win prizes including tickets for the film, hoodies, T-shirts and backpacks every hour between 6am and midnight.
Entrants will also be automatically added to a grand prize draw giving them the chance to win a trip for two to Hollywood, including a tour of Warner Brothers Studios.
The partnership between Walkers and A Minecraft Movie follows in the wake of similar tie-ups with Oreo, Doritos and Albert Bartlett. The film releases on 4 April.
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