Walkers launches Smokin’ BBQ Sauce variety

• Product: Walkers Smokin’ BBQ Sauce
• Supplier: Walkers
• RRP: £1 (45g), £2 (6pk), £1.25 PMP (70g)
• Available: Now

Walkers has added a Smokin’ BBQ Sauce variety to its core line-up, aiming to capitalise on the growth of the flavour in the category.

The new flavour’s launch comes as barbecue flavours have consistently gained shoppers over the past four years, according to the supplier.

From 2023 to 2024, they just saw their largest year-on-year growth, at 3.56%.

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Smokin’ BBQ Sauce is available in a 45g grab bag (RRP £1), a six-pack (RRP £2) and a 70g £1.25 price-marked pack.

Stephanie Herbert, Walkers senior marketing manager, said: “We know shoppers are constantly on the lookout for bold, great tasting flavour variations of their favourite snacks. Through this, we have seen BBQ become the most requested flavour on social media, so there was no better time to combine these two trends to launch our new Walkers Smokin’ BBQ Sauce SKU.”

“The launch aims to help retailers boost their savoury snacking sales by providing them with an exciting, in-demand flavour that will give their shoppers the delicious taste of BBQ no matter the weather. We have also ensured that the NPD is available in a variety of formats to support retailers in spanning their offering across a range of shopper missions, including the increasingly popular lunchtime and on-the-go occasions.”

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