- Product: Walkers Monster Munch and Wotsits ‘Yummy With’ multipacks
- Supplier: PepsiCo
- RRP: £2
- Available: now
Walkers is catering to customers looking for healthier snacks with the launch of a range of three multipacks from Wotsits and Monster Munch.
The non-HFSS range is made with chickpea to offer a source of fibre and contains 25% less salt than the average extruded product.
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Its launch forms part of the supplier’s new ‘Yummy With’ platform, and comes in three new varieties: Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce.
Phoebe Chapman, senior brand manager at Walkers Snacks, said: “We know consumers are on the hunt for smarter snacking options, but they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks. Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore. Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity, to boost their offering and maximise sales.
“What’s more, through being non-HFSS, the range can be displayed on gondola ends, as well as front of store, unlocking additional opportunities for retailers to merchandise and offer shoppers an increased variety of flavours.”
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