Walkers has launched a range of crisps that combines three of its most popular brand flavours with the Walkers crisp base.
Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave varieties areavailable for a limited time while stocks last.
They are available to convenience retailers in 5x24g multipacks (RRP £1.65) and a 65g single bag (£1.65 PMP). They are also non-HFSS, in line with Walkers’ targets.
The supplier said it was looking to drive excitement in the snacking category, while catering to shoppers’ number-one need when snacking, which is enjoyment.
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Currently, Doritos is the UK’s largest tortilla chip brand, while Wotsits saw more than £130m in value sales in 2022. Monster Munch has also seen a growth in popularity, to such an extent that PepsiCo has invested in an improved production line at Walkers’ Leicester site to improve production of the brand.
Jonny Roberts, senior brand manager at Walkers at PepsiCo, said: “We know shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers’ new limited-time flavours will help deliver on both of those needs.
“As the number-one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline. The snacks are also non-HFSS as part of our wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles.”
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