Volvic is expanding its Touch of Fruit Sugar-Free range with the reintroduction of Cherry, responding to strong consumer demand for the popular flavour.
Previously available until 2021, the return of Touch of Fruit Cherry comes as cherry-flavoured soft drinks have seen a 6% increase in sales over the past year, particularly among younger and millennial consumers.
The launch also builds on the 10% year-on-year growth of the Touch of Fruit range in 2024.
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The sugar-free Cherry variety blends juicy cherry flavour with Volvic Natural Mineral Water, offering a refreshing option for hydration throughout the day. It will role out to wholesale and convenience distribution from April.
Rachael Hann, category director beverages UKI, said the return of cherry meets rising demand, as flavour plays a key role in consumer choice.
With eight flavours in the Touch of Fruit range, each 250ml serving contains fewer than four calories, reinforcing Volvic’s commitment to health-conscious hydration.
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