• Product: Trüfrü
• Supplier: Mars
• RRP: £5
• Available: TBC

American frozen snack brand Trüfrü is set for a UK launch this year.

The brand is set to roll out across convenience and wholesale later this year, following an initial launch in Tesco.

Trüfrü is made using ripe fruit which is double immersed in chocolate and chilled. It has no artificial colours, flavours or preservatives, is gluten free and has fewer than 92 calories per serving.

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It is initially launching with Strawberries in White & Milk Chocolate, Raspberries in White & Dark Chocolate and Piña Colada Pineapple in White Chocolate & Coconut varieties, each with a £5 RRP.

Having first launched in the US in 2017, it has reached a retail sales value of $215m (£168m) and was acquired by Mars last year.

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