American frozen snack brand Trüfrü has secured its first wholesale listing with Direct Wholesale Foods (DWF) after launching in the UK last month.

The wholesaler is taking on the brand’s Raspberries in White & Dark Chocolate and Strawberries in White & Milk Chocolate varieties, both of which carry a £5 RRP.

Since launching in the UK, Trüfrü, which is worth $215m in sales in the US, has been viewed more than 9m times on TikTok.

US frozen snack brand Trüfrü gets UK launch

It will also get further exposure to shoppers through a supermarket listing with Waitrose.

Carrie Martin, general manager at Trüfrü, said: “We are so pleased to see such strong early success for the Trüfrü range, the launch has surpassed our expectations. We know the ice cream category is continuing to evolve, with bitesize and permissible formats in rapid growth, and are so pleased to have the support of Waitrose and DWF to help us further drive distribution for our customers”.

Read more product news