• Product: Marshmallow Mateys
• Supplier: Empire Bespoke Foods
• RRP: £3.75 (320g)
• Available: now

Speciality food importer and distributor Empire Bespoke Foods has added American breakfast cereal Marshmallow Mateys to its range and is rolling it out through wholesale.

The frosted whole grain oat cereal contains marshmallow chunks and is popular in its home country.

It is available directly to independents from Empire and through wholesalers including Glencrest, Dhamecha, Bestway and others.

The launch comes as at-home breakfasts are at an all-time high, with 93% of people eating breakfast at home.

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“The combination of its popular toasted oat flavour with delicious sweet marshmallows certainly brings something new to the breakfast table,” said Madina Kaiumova, brand manager, USA & Cupboard at Empire. 

“Around 85% of people eat breakfast cereals with 88% of those consuming them at least once a week. This includes an impressive 29% who eat them once a day or more and 50% who eat them at least four times a week.

“Marshmallow Mateys is loved by kids and adults alike, and as well as being a great start to the day, it’s a delicious treat any time of day!”

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