Urban Eat is marking the coronation of King Charles III with a limited-edition range consisting of Smoked Ham & Egg and Coronation Chicken sandwiches.
Available now until 9 June at an RRP of £3.49-3.69, the sandwiches will come in Union Jack packaging to ensure standout on-shelf. They will be supported by in-store PoS, posters and social media activity.
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Abigail Nelson-Ehoff, brand manager, Urban Eat said: “With such a historic event just around the corner, it’s only appropriate that we help the UK celebrate with a special lunchtime treat.
“Not only that, the food to go category has gone from strength to strength in recent months and we expect this to increase further as the weather warms up and more people are out and about. We’d therefore encourage customers to see in a new era of history and make the most of increased footfall by stocking up – and enjoying majestic sales as a result!”
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