Urban Eat has launched an on-pack promotion offering customers the chance to win various tech-themed prizes.

Running until 29 March, the promotion is meant to inject excitement into the start of the year, the supplier said.

To enter, customers must buy an participating Urban Eat product and scan the on-pack QR code or visit winwithurbaneat.com and follow the instructions.

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There are 700 prizes up for grabs, including iPads, wireless Bluetooth headphones, trainers, instant cameras, water bottles and music streaming vouchers.

“It’s our way of starting the year off with a bang and saying thank you to everyone for choosing Urban Eat,” said Urban Eat brand manager Charlotte Assinder. “Whether you’re a tech enthusiast, a fitness buff, or simply enjoy a good cup of coffee, there’s something for everyone.”

The promotion is being accompanied by social media marketing and in-store PoS.

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