KP Snacks has introduced 25% recycled content packaging across its Tyrrells sharing range.

The new packaging is rolling out from the end of March across Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Mature Cheddar & Chive 150g formats.

It features a green on-pack flash that highlights the user of recycled material.

KP reduces plastic packaging across Discos, Roysters and Frisps

In the past 10 years, the supplier has removed 1,100 tonnes of plastic packaging across its range.

Beth Minch, marketing manager, Tyrrells at KP Snacks, said: “This new packaging innovation is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.”

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