KP Snacks has launched a spring iteration of its ‘Tyrrellbly, Tyrrellbly Tasty’ campaign for its Tyrrells crisp brand.

The campaign is running until the end of May across TV, video on demand, outdoors and social media to build Tyrrell’s premium reputation.

It showcases the entire range, including the new Roasted Chicken & Sage variety. In the style of previous campaigns, it mixes archival Pathé footage with oversized crisp ingredients.

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Jane Jones, marketing manager at Tyrrells, said: “Our new spring campaign aims to keep Tyrrells front of mind for key sharing occasions, including Easter and bank holidays. The new campaign reminds consumers of Tyrrells’ quality credentials, driving engagement with Britain’s favourite premium crisp brand.”

Tyrrells is currently worth £71.4m in retail sales, and is in 13.9% growth. It has a 13.8% share of the premium snacking segment.

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