KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign in the lead-up to Christmas.

The campaign, with the strapline “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty”, is running across print and out-of-home advertising, spotlighting the brand as a high-quality snack for festive occasions.

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As with previous Tyrrells campaigns, it draws on classic Pathé imagery that delivers a tongue-in-cheek message.

Jane Jones, marketing manager at KP Snacks, said: “As a leader in the premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special. Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”

Tyrrells is currently growing by 12.9%, almost twice as much as the overall premium snacking segment (+6.7%).

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